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Aveda Launches Damage Remedy

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By: TOM BRANNA

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Aveda has named British hair stylist Antoinette Beenders to a newly created postition as global creative director, and will stage the U.S. launch of the brand’s Damage Control franchise this month. Beenders joined Aveda in 1997 as global guest artist and creative director for the Urban Retreat, the Aveda concept salon located in London’s Harvey Nichols. In 1999, she was named the brand’s international creative director. The line was first launched in Japan. Now in the U.S., the Damage Remedy l...

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